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Research papers

Researching the changing consumer

Society is undergoing a number of fundamental changes which are central to marketing and advertising strategies, especially those of a medium and long term nature. This paper outlines some research issues involved in measuring social change, and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: E. S. Baldwin, J. A. Lunn
September 1, 1972
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Citation

Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-the-changing-consumer